Building for Creators Starts With Becoming One
Founding engineer at Sparkonomy. Building at the frontier of AI for creators. And still… 0 social media presence outside LinkedIn. The irony isn’t lost on me. So I tried becoming the user. Tried being a creator. Recording a reel is hard. Way harder than it looks. Getting one “good” take takes multiple attempts. (Attaching my 22nd attempt 😄) And that’s just the start. There are 100 other things creators juggle: brand deals, emails, contracts, invoicing, analytics, negotiations, follow-ups, managing posting schedules, thinking about what to create next… on top of the very hard job of facing the camera. The surprising part? Most creators we’ve spoken to spend ~60% of their time on the *business* of being a creator… not creating. Businesses depend on them for growth. But the tools and infrastructure are still catching up. That’s what we’re building for. Not just AI for the sake of it, but systems that take care of the business chaos, so creators can focus on what’s actually hard, creating.
